• iPhone 6

    iPhone 6 isn’t simply bigger — it’s better in every way. Larger, yet dramatically thinner. More powerful, but remarkably power efficient. With a smooth metal surface that seamlessly meets the new Retina HD display. It’s one continuous form where hardware and software function in perfect unison, creating a new generation of iPhone that’s better by any measure. iPhone at its largest. And thinnest. Developing an iPhone with a larger, more advanced display meant pushing the edge of design. From the seamless transition of glass and metal to the streamlined profile, every detail was carefully considered to enhance your experience. So while its display is larger, iPhone 6 feels just right. Not just a bigger display. A better display. It’s one thing to make a bigger display. It’s something else entirely to make a bigger Multi‑Touch display with brilliant colors and higher contrast at even wider viewing angles. But that’s exactly what we did with the new Retina HD display. Hugely powerful. Enormously efficient. Built on 64-bit desktop-class architecture, the new A8 chip delivers more power, even while driving a larger display. The M8 motion coprocessor efficiently gathers data from advanced sensors and a new barometer. And with increased battery life, iPhone 6 lets you do more, […]

  • iMAC with Retina 5K display

    14.7 million pixels.And the power to do beautiful things with them. iMac has always been about having a huge, immersive place to see and create amazing things. So making the best possible iMac meant making the best possible display. The new 27‑inch iMac with Retina 5K display has four times as many pixels as the standard 27‑inch iMac display. So you experience unbelievable detail. On an unbelievable scale. At such a scale, even the best existing technologies wouldn’t have made this iMac possible. So we did the impossible — developing a display with the performance to light up 14.7 million pixels, reducing energy consumption while maintaining our high standard for brightness, and advancing image quality for the most striking contrast ever. And we did it all without compromising the incredibly thin design, just 5 mm at its edge. The most stunningly powerful iMac yet. The new iMac with Retina 5K display doesn’t stop with an amazing screen. With a quad-core Intel Core processor available at up to 4.0GHz, the latest AMD graphics, an advanced Fusion Drive, and Thunderbolt 2, there’s a very powerful Mac behind all those pixels. OS X Yosemite. The world’s most advanced desktop operating system. OS X is what makes a […]

  • iPad Air 2

    So capable, you won’t want to put it down. So thin and light, you won’t have to. With iPad, we’ve always had a somewhat paradoxical goal: to create a device that’s immensely powerful, yet so thin and light you almost forget it’s there. A device that helps you do amazing things, without ever getting in your way. iPad Air 2 is all that. And then some. Not just a thinner display. A better display. To create the astonishingly thin silhouette of iPad Air 2, we started by redesigning the Retina display, fusing what had been three layers into one. Not only did this make the display thinner, it made it better, with more vivid colors and greater contrast. Then we added an antireflective coating, giving iPad Air 2 the least reflective display of any tablet in the world. Massive power. In its most minimal form. Not only is iPad Air 2 thinner, it’s also a lot more powerful. We designed a new chip, the A8X, that delivers substantially better CPU and graphics performance than its predecessor. In fact, with its 64-bit desktop-class architecture, iPad Air 2 is as powerful as many personal computers. It’s power efficient, too, with […]

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